THE EFFECTS OF INTERACTIVE VIDEO INSTRUCTION IN COPING WITH SPEECH FRIGHT

This article describes the nature and assessment of the first interact ive videotape instruction (IVI) program for coping with speech fright. Formative evaluations indicate that students enjoyed the IVI program. One-way analyses of variance indicate that the IVI program was as eff ective on speech fright and recall measures as lecture/linear videotap e instruction by two outstanding public speaking instructors. Furtherm ore, students in the IVI condition achieved significantly higher immed iate and delayed cognitive test scores and significantly greater reduc tion in speech fright over a four-week period than did students in the control group. Implications for cost-effective application of IVI in public speaking classes to help students cope with speech fright and s uggestions for future research on IVI in oral communication are discus sed.