In this article I set out some thoughts on the curriculum content of c
ourses in economic geography. I argue that the identity of economic ge
ography is, at present, as fluid as it has been at an time since the r
ise of political-economic approaches in the early 1970s, a fluidity pe
rhaps best understood through the context of a 'cultural turn' in the
human sciences more generally. I suggest that economic geography needs
to respond positively to that turn, engaging in a dialogue with the c
ultural that may lead to loss, but also hopefully invention.