IMPROVING THE EFFECTIVENESS OF OUTDOOR ADVERTISING - LESSONS FROM A STUDY OF 282 CAMPAIGNS

Authors
BHARGAVA M DONTHU N CARON R
Citation
M. Bhargava et al., IMPROVING THE EFFECTIVENESS OF OUTDOOR ADVERTISING - LESSONS FROM A STUDY OF 282 CAMPAIGNS, Journal of advertising research, 34(2), 1994, pp. 46-55
Citations number
18
Categorie Soggetti
Business
Journal title
Journal of advertising research → ACNP
ISSN journal
00218499
Volume
34
Issue
2
Year of publication
1994
Pages
46 - 55
Database
ISI
SICI code
0021-8499(1994)34:2<46:ITEOOA>2.0.ZU;2-6