OBSERVATIONS - A BRIEF OBSERVATION ABOUT LIKABILITY AND INTERESTINGNESS OF ADVERTISING

Authors
STAPEL J
Citation
J. Stapel, OBSERVATIONS - A BRIEF OBSERVATION ABOUT LIKABILITY AND INTERESTINGNESS OF ADVERTISING, Journal of advertising research, 34(2), 1994, pp. 79-80
Citations number
1
Categorie Soggetti
Business
Journal title
Journal of advertising research → ACNP
ISSN journal
00218499
Volume
34
Issue
2
Year of publication
1994
Pages
79 - 80
Database
ISI
SICI code
0021-8499(1994)34:2<79:O-ABOA>2.0.ZU;2-A