COVER ANALYSIS - A NEW TOOL FOR MONITORING PEOPLEMETER PANELS

Citation
Pj. Danaher et T. Sharot, COVER ANALYSIS - A NEW TOOL FOR MONITORING PEOPLEMETER PANELS, Journal of the Market Research Society, 36(2), 1994, pp. 133-138
Citations number
2
Categorie Soggetti
Business
ISSN journal
00253618
Volume
36
Issue
2
Year of publication
1994
Pages
133 - 138
Database
ISI
SICI code
0025-3618(1994)36:2<133:CA-ANT>2.0.ZU;2-L