ON POSITIONING THE JOURNAL OF ADVERTISING

Authors
ZINKHAN GM
Citation
Gm. Zinkhan, ON POSITIONING THE JOURNAL OF ADVERTISING, Journal of advertising, 23(1), 1994, pp. 3-7
Citations number
7
Categorie Soggetti
Business
Journal title
Journal of advertising → ACNP
ISSN journal
00913367
Volume
23
Issue
1
Year of publication
1994
Pages
3 - 7
Database
ISI
SICI code
0091-3367(1994)23:1<3:OPTJOA>2.0.ZU;2-B