Authors
Citation
Gm. Zinkhan, INTERNATIONAL ADVERTISING - A RESEARCH AGENDA, Journal of advertising, 23(1), 1994, pp. 11-15
Citations number
4
Categorie Soggetti
Business
Journal title
ISSN journal
00913367
Volume
23
Issue
1
Year of publication
1994
Pages
11 - 15
Database
ISI
SICI code
0091-3367(1994)23:1<11:IA-ARA>2.0.ZU;2-N