Authors
Citation
Cr. Martin, POLLAY PERTINENT AND IMPERTINENT OPINIONS - GOOD VERSUS BAD RESEARCH, Journal of advertising, 23(1), 1994, pp. 119-122
Citations number
16
Categorie Soggetti
Business
Journal title
ISSN journal
00913367
Volume
23
Issue
1
Year of publication
1994
Pages
119 - 122
Database
ISI
SICI code
0091-3367(1994)23:1<119:PPAIO->2.0.ZU;2-I