RELATIONSHIP MARKETING - AN AGENDA FOR INQUIRY

Authors
SHARMA A SHETH JN
Citation
A. Sharma et Jn. Sheth, RELATIONSHIP MARKETING - AN AGENDA FOR INQUIRY, Industrial marketing management, 26(2), 1997, pp. 87-89
Citations number
14
Categorie Soggetti
Management,Business
Journal title
Industrial marketing management → ACNP
ISSN journal
00198501
Volume
26
Issue
2
Year of publication
1997
Pages
87 - 89
Database
ISI
SICI code
0019-8501(1997)26:2<87:RM-AAF>2.0.ZU;2-4
Abstract
The impetus of this special issue of Industrial Marketing Management i s the importance of relationship marketing in the effective functionin g of marketing organizations. The objective of the special issue is to integrate the conceptual and empirical research in the area of busine ss markets. The issue sought research that looked beyond the current t hinking in business marketing. (C) Elsevier Science Inc., 1997.