A PORTFOLIO APPROACH TO SUPPLIER RELATIONSHIPS

Authors
OLSEN RF ELLRAM LM
Citation
Rf. Olsen et Lm. Ellram, A PORTFOLIO APPROACH TO SUPPLIER RELATIONSHIPS, Industrial marketing management, 26(2), 1997, pp. 101-113
Citations number
37
Categorie Soggetti
Management,Business
Journal title
Industrial marketing management → ACNP
ISSN journal
00198501
Volume
26
Issue
2
Year of publication
1997
Pages
101 - 113
Database
ISI
SICI code
0019-8501(1997)26:2<101:APATSR>2.0.ZU;2-C
Abstract
The use of portfolio models in marketing and purchasing has been limit ed. In this study, a three-step portfolio model to assist in managing different kinds of supplier relationships is developed. The critique o f portfolio models used in strategic planning is discussed in relation to the proposed model, and suggestions for future research are provid ed. (C) Elsevier Science Inc., 1997.