Dw. Greening et B. Gray, TESTING A MODEL OF ORGANIZATIONAL RESPONSE TO SOCIAL AND POLITICAL ISSUES, Academy of Management journal, 37(3), 1994, pp. 467-498
This study developed and tested a conceptual model explaining variabil
ity in the organizational structures firms develop to identify, analyz
e, and respond to their social and political environments. Institution
al and resource dependence theories offer plausible explanations for t
hese structural differences; we tested both, finding that those explan
ations are distinct but complementary. Issues management is both an in
stitutional response and a strategic adaptation to external pressures.
But contrary to our predictions, each theory provided only a partial
explanation by accounting for particular responses. Institutional cons
traints appeared to limit managerial discretion over corporate social
responses. We propose a new contingency model of corporate social perf
ormance based on these findings.