The most frequently used measures of halo are based on interdimension
correlations (the correlation, or r, measure) or within-ratee variabil
ity across dimensions (the standard deviation, or SD, measure). Pulako
s, Schmitt, and Ostroff argued that the r measure is conceptually appr
opriate and demonstrated that the SD measure does not always yield res
ults consistent with the r measure. They therefore concluded that the
SD measure should not be used. This article critiques the r measure, r
esponds to criticisms of the SD measure, and describes conditions unde
r which halo effects can occur and (a) both measures can be obtained,
(b) one of the measures can be obtained, but the other measure either
cannot be obtained or should not be used, and (c) neither measure can
be obtained. Thus neither measure is uniformly superior to the other.
It is therefore recommended that both measures be obtained when possib
le and when there is no basis for selecting one over the other.