DETERMINING THE OPTIMAL LEVEL OF MEDIA SPENDING

Authors
DANAHER PJ RUST RT
Citation
Pj. Danaher et Rt. Rust, DETERMINING THE OPTIMAL LEVEL OF MEDIA SPENDING, Journal of advertising research, 34(1), 1994, pp. 28
Citations number
14
Categorie Soggetti
Business
Journal title
Journal of advertising research → ACNP
ISSN journal
00218499
Volume
34
Issue
1
Year of publication
1994
Database
ISI
SICI code
0021-8499(1994)34:1<28:DTOLOM>2.0.ZU;2-I