CONSUMER SATISFACTION WITH BIRMINGHAMS-INTERNATIONAL-CONVENTION-CENTER

This article proposes a structural model for the location of consumpti on behaviour (consumption location). Results from a post-occupancy eva luation study of a modern public service location, the recently opened International Convention Centre (ICC) in Birmingham, are presented. Q uestionnaires eliciting user satisfaction with features of the Centre were administered to consumers (users) of the Centre's facilities (n = 86). Factor analysis produced a four-factor solution, with factors of (1) atmosphere, (2) Centre environs, (3) physical features of centre, (4) wayfinding. The results are compared with previous studies viewin g the categorical dimensionality of the consumer situation.