DEVELOPMENT AND APPLICATION OF A NEW APPROACH TO TESTING THE BIPOLARITY OF SEMANTIC DIFFERENTIAL ITEMS

Authors
COGLISER CC SCHRIESHEIM CA
Citation
Cc. Cogliser et Ca. Schriesheim, DEVELOPMENT AND APPLICATION OF A NEW APPROACH TO TESTING THE BIPOLARITY OF SEMANTIC DIFFERENTIAL ITEMS, Educational and psychological measurement, 54(3), 1994, pp. 594-605
Citations number
32
Categorie Soggetti
Psychology, Educational","Psychologym Experimental","Mathematical, Methods, Social Sciences
Journal title
Educational and psychological measurement → ACNP
ISSN journal
00131644
Volume
54
Issue
3
Year of publication
1994
Pages
594 - 605
Database
ISI
SICI code
0013-1644(1994)54:3<594:DAAOAN>2.0.ZU;2-F
Abstract
A new method of testing semantic differential scales for bipolarity is developed, using a new conceptualization of bipolarity that does not require unidimensionality. Using 63 subjects and multidimensional scal ing (MDS) procedures, the investigation assessed Fiedler's Least Prefe rred Coworker (LPC) instrument and revealed it to suffer significant d epartures from bipolarity in 9 of 10 tested bipolar pairs. Future rese arch implications are discussed.