This article describes a set of processes involved in attaining manage
rial effectiveness. These processes are components of an adaptive self
-regulation framework. They involve the active management of constitue
ncies' role expectations and performance opinions through standard-set
ting, discrepancy-detection, and discrepancy-reduction. These processe
s serve to enhance constituents' opinions of the manager's effectivene
ss. Several social and contextual factors that either facilitate or in
hibit managers' self-regulation efforts are identified and hypotheses
to guide future empirical research are offered.