In this paper we put forward a theory that explains the way in which s
ocial attitudes towards sex discrimination in the labour market have e
volved. We suggest that sex discrimination in the labour market can ge
nerate both costs and benefits, and that a sizeable part of these cost
s can be ameliorated through marriage. The fact that marriage is no lo
nger a pervasive and stable institution has contributed to the awarene
ss that sex discrimination in the labour market is a major social prob
lem.