A REVISED COMMUNICATION MODEL FOR ADVERTISING - MULTIPLE DIMENSIONS OF THE SOURCE THE MESSAGE, AND THE RECIPIENT (VOL 23, PG 9, 1994)

Authors
STERN B
Citation
B. Stern, A REVISED COMMUNICATION MODEL FOR ADVERTISING - MULTIPLE DIMENSIONS OF THE SOURCE THE MESSAGE, AND THE RECIPIENT (VOL 23, PG 9, 1994), Journal of advertising, 23(3), 1994, pp. 180000001-180000002
Citations number
1
Categorie Soggetti
Business
Journal title
Journal of advertising → ACNP
ISSN journal
00913367
Volume
23
Issue
3
Year of publication
1994
Pages
180000001 - 180000002
Database
ISI
SICI code
0091-3367(1994)23:3<180000001:ARCMFA>2.0.ZU;2-B