THE USE OF PARODY IN ADVERTISING

Authors
ZINKHAN GM JOHNSON M
Citation
Gm. Zinkhan et M. Johnson, THE USE OF PARODY IN ADVERTISING, Journal of advertising, 23(3), 1994, pp. 180000003-180000008
Citations number
3
Categorie Soggetti
Business
Journal title
Journal of advertising → ACNP
ISSN journal
00913367
Volume
23
Issue
3
Year of publication
1994
Pages
180000003 - 180000008
Database
ISI
SICI code
0091-3367(1994)23:3<180000003:TUOPIA>2.0.ZU;2-V