SOCIAL SURVEY DIVISION IN THE 1980S

Authors
Citation
B. Barnes, SOCIAL SURVEY DIVISION IN THE 1980S, Journal of the Market Research Society, 34(1), 1992, pp. 3-21
Citations number
47
ISSN journal
00253618
Volume
34
Issue
1
Year of publication
1992
Pages
3 - 21
Database
ISI
SICI code
0025-3618(1992)34:1<3:SSDIT1>2.0.ZU;2-A
Abstract
The Social Survey began in 1941 and has now been engaged in survey res earch for an uninterrupted period of fifty years. This article reviews the most recent decade of that period and describes important changes that have taken place in the administration of the organisation, some of the main pieces of social research carried out, and a number of de velopments in the methods used for survey investigations. During the 1 980s better business practices and survey techniques enabled Social Su rvey to expand its range of activities and generally to improve the qu ality of its services and the efficiency of its operations.