ORGANIZATIONAL ATTRACTIVENESS - AN INTERACTIONIST PERSPECTIVE

We adopted an interactionist perspective to investigate how the person ality characteristics of self-esteem (SE) and need for achievement (nA ch) moderated the influences of organizational characteristics on indi viduals' attraction to firms. Subjects read an organization descriptio n that manipulated reward structure, centralization, organization size , and geographical dispersion of plants and offices and indicated thei r attraction to the organization. Although subjects were more attracte d to firms that were decentralized and that based pay on performance, results supported the interactionist perspective. Subjects with low SE were more attracted to decentralized and larger firms than high SE su bjects. Subjects high in nAch were more attracted to organizations tha t rewarded performance rather than seniority Finally, organization siz e influenced attraction differently for individuals high and low in nA ch.