Authors
Citation
Rj. Kent, COMPETITIVE VERSUS NONCOMPETITIVE CLUTTER IN TELEVISION ADVERTISING, Journal of advertising research, 33(2), 1993, pp. 40-46
Citations number
21
Categorie Soggetti
Business
Journal title
ISSN journal
00218499
Volume
33
Issue
2
Year of publication
1993
Pages
40 - 46
Database
ISI
SICI code
0021-8499(1993)33:2<40:CVNCIT>2.0.ZU;2-T