SMALL-BUSINESS EXECUTIVE RESPONSES TO ACCOUNTANT PRINT ADS

Authors
ANDRUS DM OTT RL AINSWORTH P
Citation
Dm. Andrus et al., SMALL-BUSINESS EXECUTIVE RESPONSES TO ACCOUNTANT PRINT ADS, Journal of advertising research, 33(2), 1993, pp. 47-56
Citations number
38
Categorie Soggetti
Business
Journal title
Journal of advertising research → ACNP
ISSN journal
00218499
Volume
33
Issue
2
Year of publication
1993
Pages
47 - 56
Database
ISI
SICI code
0021-8499(1993)33:2<47:SERTAP>2.0.ZU;2-M