AN EVALUATION OF THE ALCOHOL WARNING LABEL - A COMPARISON OF THE UNITED-STATES AND ONTARIO, CANADA IN 1990 AND 1991

To evaluate the impact of the introduction of a health warning label o n alcoholic beverage containers, national household telephone intervie w surveys of adults were conducted in the United States (N = 2000) in 1989, 1990, and 1991 and in the Province of Ontario, Canada (N = 1000) in 1990 and 1991. In 1991 in the U.S., the proportion reporting aware ness of the label increased to 27% and the following subgroups were mo re likely to have seen the label: men, 18 to 29 year olds, heavy drink ers, and the more educated The pattern of early outcome results is con sistent with a very modest impact of exposure to the warning labels.