IMMEDIATE EFFECTS OF THE ARIZONA ALCOHOL WARNING POSTER

Exposure to, awareness of, beliefs about, and memory for the warning o n the recently required Arizona alcohol warning poster were measured i n a sample of college students before (N = 362) and after (N = 332) th e legislation became effective on January 1, 1992. The introduction of the warning poster was associated with greater exposure, awareness, a nd memory. The authors found inconsistent evidence for an association between the introduction of the warning poster and beliefs. Secular tr ends did not appear to be responsible for these changes.