COMMUNICATION OF ALCOHOL FACTS AND HAZARDS BY A WARNING POSTER

Two experiments were conducted to determine whether a warning poster w ould effectively convey alcohol-related information to college student s. In experiment 1, a warning poster containing alcohol facts was post ed at several social fraternities. Students' knowledge of alcohol haza rds increased after exposure to the warning, though much of the inform ation was already known. In experiment 2, the poster was refined and i ncluded less-well-known facts. Students knowledge increased after expo sure to the poster. These results show that posted warnings can effect ively communicate important information to one ''at-risk'' group, coll ege students. Suggestions for improvement and potential utility for ot her groups at risk are discussed