ACTIVE METERS REQUIRE ACTIVE INQUIRY - THE CASE FOR ON-SCREEN PROMPTING

Authors
PEACOCK JD
Citation
Jd. Peacock, ACTIVE METERS REQUIRE ACTIVE INQUIRY - THE CASE FOR ON-SCREEN PROMPTING, Journal of advertising research, 33(3), 1993, pp. 180300006-180300009
Citations number
1
Categorie Soggetti
Business
Journal title
Journal of advertising research → ACNP
ISSN journal
00218499
Volume
33
Issue
3
Year of publication
1993
Pages
180300006 - 180300009
Database
ISI
SICI code
0021-8499(1993)33:3<180300006:AMRAI->2.0.ZU;2-6