FACTORS INFLUENCING RECALL OF OUTDOOR ADVERTISING

Authors
DONTHU N CHERIAN J BHARGAVA M
Citation
N. Donthu et al., FACTORS INFLUENCING RECALL OF OUTDOOR ADVERTISING, Journal of advertising research, 33(3), 1993, pp. 64-72
Citations number
17
Categorie Soggetti
Business
Journal title
Journal of advertising research → ACNP
ISSN journal
00218499
Volume
33
Issue
3
Year of publication
1993
Pages
64 - 72
Database
ISI
SICI code
0021-8499(1993)33:3<64:FIROOA>2.0.ZU;2-Q