This article draws parallels between the educational reform movement o
f the Coalition of Essential Schools arid revitalization movements, us
ing elements of the revitalization framework as a process model to cla
rify issues and tensions that emerged during school change efforts. Fu
rther, the article demonstrates the importance of simultaneous (not af
ter-the-fact) documentation and alternative change models in clarifyin
g what is happening throughout the developmental history of a reform o
rganization and in ongoing analyses of trends and developments.