ISOMORPHISM IN CONTEXT - THE POWER AND PRESCRIPTION OF INSTITUTIONAL NORMS

To what extent do broadly based sociocultural norms affect the distrib ution of organizational characteristics within a population over time? Under what circumstances are institutional norms more important than alternative processes, such as market forces, in shaping this distribu tion? This sociohistorical analysis of the impact of nationalism on th e language of publication of Finnish newspapers in the 19th century ex amines the interplay of institutional, ecological, and economic forces . The findings confirm that the power with which institutional norms i nfluence organizations can vary over time, across levels of analysis, and as a function of ecological and economic forces and other, more pr oximal, sources of institutional expectations.