HOW DO CONSUMERS FEEL ADVERTISING WORKS (REPRINTED FROM PROCEEDINGS OF THE MARKET-RESEARCH-SOCIETY-CONFERENCE 1983)

Authors
GORDON W RYAN C
Citation
W. Gordon et C. Ryan, HOW DO CONSUMERS FEEL ADVERTISING WORKS (REPRINTED FROM PROCEEDINGS OF THE MARKET-RESEARCH-SOCIETY-CONFERENCE 1983), Journal of the Market Research Society, 39(1), 1997, pp. 111-123
Citations number
1
Categorie Soggetti
Business
Journal title
Journal of the Market Research Society → ACNP
ISSN journal
00253618
Volume
39
Issue
1
Year of publication
1997
Pages
111 - 123
Database
ISI
SICI code
0025-3618(1997)39:1<111:HDCFAW>2.0.ZU;2-H