A DISCUSSION OF THE USE OF SENSITIVITY PANELS IN MARKET-RESEARCH - THE USE OF TRAINED RESPONDENTS IN QUALITATIVE STUDIES (REPRINTED FROM PROCEEDING OF THE MARKET-RESEARCH-SOCIETY-CONFERENCE 1984)

Authors
SCHLACKMAN W
Citation
W. Schlackman, A DISCUSSION OF THE USE OF SENSITIVITY PANELS IN MARKET-RESEARCH - THE USE OF TRAINED RESPONDENTS IN QUALITATIVE STUDIES (REPRINTED FROM PROCEEDING OF THE MARKET-RESEARCH-SOCIETY-CONFERENCE 1984), Journal of the Market Research Society, 39(1), 1997, pp. 146-161
Citations number
1
Categorie Soggetti
Business
Journal title
Journal of the Market Research Society → ACNP
ISSN journal
00253618
Volume
39
Issue
1
Year of publication
1997
Pages
146 - 161
Database
ISI
SICI code
0025-3618(1997)39:1<146:ADOTUO>2.0.ZU;2-Y