WHAT WE HAVE LEARNED FROM RESEARCHING AIDS (REPRINTED FROM JOURNAL-OF-THE-MARKET-RESEARCH-SOCIETY, VOL 30, 1988)

This paper is a case history setting out what we have learned from a m ajor programme of research into public knowledge, attitudes and behavi our in relation to the disease AIDS, with the emphasis on research met hodology. The research was commissioned by the British Government in r elation to its programme of public education and publicity. The paper is in seven sections.