We develop a model of information processing and strategy choice for p
articipants in a double auction. Sellers in this model form beliefs th
at an offer will be accepted by some buyer. Similarly, buyers form bel
iefs that a bid will be accepted. These beliefs are formed on the basi
s of observed market data, including frequencies of asks, bids, accept
ed asks, and accepted bids. Then traders choose an action that maximiz
es their own expected surplus. The trading activity resulting from the
se beliefs and strategies is sufficient to achieve transaction prices
at competitive equilibrium and complete market efficiency after severa
l periods of trading. (C) 1998 Academic Press.