CREATING MEMES WHILE CREATING ADVERTISING

Authors
GELB BD
Citation
Bd. Gelb, CREATING MEMES WHILE CREATING ADVERTISING, Journal of advertising research, 37(6), 1997, pp. 57-59
Citations number
6
Journal title
Journal of advertising research → ACNP
ISSN journal
00218499
Volume
37
Issue
6
Year of publication
1997
Pages
57 - 59
Database
ISI
SICI code
0021-8499(1997)37:6<57:CMWCA>2.0.ZU;2-P
Abstract
''Self-replicating ideas'' that move through time and space are called ''memes.'' To the extent that advertisers take into account their exi stence, they may get more than they pay for or, by contrast, may unlea sh negative ideas that also live on ... and on ... and on ...