We analyze the relationship between product market competition and man
agerial effort in a linear principal-agent model. Firms compete in a d
ifferentiated Cournot oligopoly. We use two competition indexes: the d
egree of product differentiation and the number of firms. An increase
in competition stemming from a lower degree of product differentiation
reduces the optimal level of effort, while an increase in competition
from more firms has an ambiguous effect. An increase in the number of
firms reduces (increases) effort when the degree of product different
iation is low (high). (C) 1998 Elsevier Science B.V.