Ej. Proenca, COMMUNITY ORIENTATION IN HEALTH-SERVICES ORGANIZATIONS - THE CONCEPT AND ITS IMPLEMENTATION, Health care management review, 23(2), 1998, pp. 28-38
The management of community health needs has become a focal point in t
he drive to contain health cave costs, enhance set-vice quality, and i
mprove access to care. This article presents a concept of community or
ientation that health services organizations can use to provide commun
ity-focused care. It also discusses the organizational antecedents and
consequences of community orientation in health services organization
s and develops research propositions.