S. Dejong et al., GENERALIZED PROCRUSTES ANALYSIS OF COFFEE BRANDS TESTED BY 5 EUROPEANSENSORY PANELS, Food quality and preference, 9(3), 1998, pp. 111-114
Generalized Procrustes analysis has been applied to mean panel data fr
om five European panels regarding the sensory characteristics of eight
coffee samples. Each of the panels used its own set of attributes. Th
e average product configuration accounted for 92% of the variation in
the individual (panel) configurations. This average configuration was
nearly 2-dimensional, as were the product configurations for most of t
he panels. The majority of the attributes after Procrustes matching co
rrelated highly with similarly named attributes from other panels. Tha
nks to the good match between the 'national' product configurations, i
t is possible to relate the consumer preferences in different countrie
s to a common European set of sensory descriptors. (C) 1998 Elsevier S
cience Ltd. All rights reserved.