Drawing on interview data from managers in three organizations a theor
etical framework based on structuration theory is offered for understa
nding the social construction of innovation in a way that overcomes th
e duality of individual and structural perspectives that fragments the
literature on innovation and other related domains. Three case studie
s, one from each organization, illustrate and help link the elements o
f an argument that focuses first on how an organization's openness to
its external environment allows for conflicting interpretations of nec
essary action. Individual agents exploit the ambiguity, making choices
which help sustain or develop their self-identities, drawing on exper
ience to shape innovations that promise to reconcile the constraints o
f the personal and organizational domains. Their capacity to transform
circumstances in the desired direction depends on the extent to which
they can deploy personal and organizational resources to negotiate ap
propriate meanings through social and political relationships with rel
evant others. The socio-political process and the substance of the inn
ovation have reciprocal effects, yielding the possibility of agreement
on a 'working innovation' which, once institutionalized, modifies the
existing system and structures in ways that constrain, in new modes,
the behaviours of all of those involved.