BUSINESS PLANNING AS PEDAGOGY - LANGUAGE AND CONTROL IN A CHANGING INSTITUTIONAL FIELD

Language and power are central to an understanding of control. This pa per uses the work of Pierre Bourdieu to argue that an enriched view of power, in the form of symbolic violence, is central. We examine the p edagogical function business plans played in the provincial museums an d cultural heritage sites of Alberta, Canada. The struggle to name and legitimate practices occurs in the business planning process, excludi ng some knowledges and practices and teaching and utilizing other know ledges and ways of viewing the organization. We show that control invo lves both redirecting work and changing the identity of producers, in particular, how they understand their work through the construction of markets, consumers, and products. This process works by changing the capital, in its multiple forms-symbolic, cultural, political and econo mic-in an organizational and institutional field.