MARKETING IMPLICATIONS OF NONMUSICAL SOUNDS

Authors
FRAEDRICH JP KING MF
Citation
Jp. Fraedrich et Mf. King, MARKETING IMPLICATIONS OF NONMUSICAL SOUNDS, Journal of business and psychology, 13(1), 1998, pp. 127-139
Citations number
29
Categorie Soggetti
Business,"Psychology, Applied
Journal title
Journal of business and psychology → ACNP
ISSN journal
08893268
Volume
13
Issue
1
Year of publication
1998
Pages
127 - 139
Database
ISI
SICI code
0889-3268(1998)13:1<127:MIONS>2.0.ZU;2-2
Abstract
This article reviews the concepts of nonmusical sound and noise with r espect to sound elements, perception and interpretation. Following a r eview and synthesis of the literature, which has predominantly been co nducted in non-marketing fields, practitioner and researcher implicati ons are identified and discussed.