SOCIAL CAPITAL AND VALUE CREATION - THE ROLE OF INTRAFIRM NETWORKS

Using data collected from multiple respondents in all the business uni ts of a large multinational electronics company, we examined the relat ionships both among the structural, relational, and cognitive dimensio ns of social capital and between those dimensions and the patterns of resource exchange and product innovation within the company. Social in teraction, a manifestation of the structural dimension of social capit al, and trust, a manifestation of its relational dimension, were signi ficantly related to the extent of interunit resource exchange, which i n turn had a significant effect on product innovation.