DIRECT ESTIMATION OF BATSELL AND POLKINGS MODEL

Authors
PARK SJ HAHN MH
Citation
Sj. Park et Mh. Hahn, DIRECT ESTIMATION OF BATSELL AND POLKINGS MODEL, Marketing science, 17(2), 1998, pp. 170-178
Citations number
8
Categorie Soggetti
Business
Journal title
Marketing science → ACNP
ISSN journal
07322399
Volume
17
Issue
2
Year of publication
1998
Pages
170 - 178
Database
ISI
SICI code
0732-2399(1998)17:2<170:DEOBAP>2.0.ZU;2-V
Abstract
Batsell and Polking (1985) developed one of the important choice model s that address the problem of independence from irrelevant alternative s. In this note, we propose an estimation method that directly estimat es Batsell and Polking's model. Compared to the indirect estimation me thod suggested by Batsell and Polking, the direct method is simpler, m aking the BP model more accessible to potential users.