REINTRODUCING ATTITUDE THEORY IN TRAVEL BEHAVIOR RESEARCH - THE VALIDITY OF AN INTERACTIVE INTERVIEW PROCEDURE TO PREDICT CAR USE

A methodological challenge is to develop methods which satisfy the nee d in transport planning of accurately forecasting travel behavior. Dra wing on a review of the current state of attitude theory, it is argued that successfully forecasting travel behavior relies on a distinction between planned, habitual, and impulsive travel. Empirical illustrati ons are provided in the form of stated-response data from two experime nts investigating the validity of an interactive interview procedure t o predict household car use for different types of trips, either befor e or after participants were required to reduce use.