This paper is about the effects of unemployment on consumption behavio
ur through ''job security'' in Switzerland. Based on a behavioural mod
el of consumption the paper establishes the links between job security
and consumption empirically. In a second step, perceived ''job securi
ty'' as reported in the Swiss Consumer Survey is then connected with t
he labour market. The paper finds that the record high level of unempl
oyment since 1991 has mainly caused the observed deterioration of the
perceived ''job security''. Two different scenarios of unemployment ra
tes are then developed to show the quantitative effects unemployment h
ad on perceived ''job security'' and finally through this measure of c
onsumer confidence on consumption expenditures. In conclusion the unus
ually high number of unemployed have acted as a psychological shock to
change the subjective assessment of ''job security'' to such a degree
that significant changes in consumer behaviour have resulted.