This paper examines the implications of alternative empowerment regime
s on a firm's product quality and profitability when ownership and man
agement of the, firm are separated and it faces environmental uncertai
nties. The analyses of a three-stage game highlight the circumstances
under which empowering a manager to make quality investment decisions
results in higher profitability and/or product quality. When delegatio
n reduces a manager's disutility, either monitored or complete empower
ment arise as the preferred management system. If delegation increases
the manager's disutility of effort, and uncertainties about consumers
' preferences are small, forcing may become the preferred management s
ystem. (C) 1998 Elsevier Science B.V. All rights reserved.