A Marketing Odyssey

Authors
Steckel, Joel H. Brody, Ed
Citation
H. Steckel, Joel et Brody, Ed, A Marketing Odyssey, Marketing science , 20(4), 2001, pp. 331-336
Journal title
Marketing science → ACNP
ISSN journal
07322399
Volume
20
Issue
4
Year of publication
2001
Pages
331 - 336
Database
ACNP
SICI code