Management Science in Marketing: Prehistory, Origin, and Early Years of the INFORMS Marketing College

Authors
Montgome, David B.
Citation
B. Montgome, David, Management Science in Marketing: Prehistory, Origin, and Early Years of the INFORMS Marketing College, Marketing science , 20(4), 2001, pp. 337-348
Journal title
Marketing science → ACNP
ISSN journal
07322399
Volume
20
Issue
4
Year of publication
2001
Pages
337 - 348
Database
ACNP
SICI code