Some History of the TIMS/INFORMS College on Marketing as Related to the Development of Marketing Science

Authors
Bass, Franck M.
Citation
M. Bass, Franck, Some History of the TIMS/INFORMS College on Marketing as Related to the Development of Marketing Science, Marketing science , 20(4), 2001, pp. 360-363
Journal title
Marketing science → ACNP
ISSN journal
07322399
Volume
20
Issue
4
Year of publication
2001
Pages
360 - 363
Database
ACNP
SICI code