The History of the Marketing College Is a Work in Progress

Authors
Little, John D.C.
Citation
Little, John D.c, The History of the Marketing College Is a Work in Progress, Marketing science , 20(4), 2001, pp. 364-372
Journal title
Marketing science → ACNP
ISSN journal
07322399
Volume
20
Issue
4
Year of publication
2001
Pages
364 - 372
Database
ACNP
SICI code